What's the difference between a PM and an Agency Operator?Your agency, today.

I build the operating layer under creative businesses at scale.

Operations and PMO leader with 15 years bridging creative execution and fiduciary discipline. I design the resourcing architecture, governance, and margin controls that let creative businesses scale and win new work, and I stay with the change until people actually use it. I'm SHRM certified in change management.

Day to day, that's intake, forecasting, a freelance bench, and burn reporting, run every week, in that order.

Brands I've worked onIBM · Puma · Unilever · Microsoft · Stitch Fix · White Claw · Bank of America · Liberty Mutual

• BDB · 2026
  16brands100sof campaigns1flexible system
  At Billion Dollar Boy (BDB), I rebuilt how the agency runs its work: automated brief intake, weekly leadership prioritization meetings, a PM embedded with every client, and real-time forecasting with weekly burn reporting. Within six months, the new operating model cut turnaround time to client approval by 15%.
• BDB · 2025 to 20263X PM team100% retentionI came in to build BDB's New York PMO from scratch. I made Smartsheet our source of truth, standardized roles and levels, and tripled the team in nine months. I got a PM promoted to Senior PM in six months, trained my first SPM into a director, and kept 100% of my team.
• BDB · 202620%under budgetI led BDB's response to Puma's World Cup RFP, won the business, and delivered the full creator content series on time.
• BDB · 2025 to 202620+ platforms tested1 global rolloutI tested more than 20 resourcing platforms, chose Float, and rolled it out across BDB's US and UK offices. The switch reduced operational friction, gave both offices full visibility into global capacity, and saved $50K a year by streamlining our tech stack.
• Ogilvy on IBM · 2019 to 2025IBMCreative AoRAt Ogilvy, I helped relaunch Let's Create, IBM's biggest brand initiative in a decade, ran The New Creators campaign, and owned IBM's annual THINK conference end to end. Read about Let's Create

Before agencies: five years on film sets and in broadcast control rooms, which is where I learned that a production runs on its plan or it doesn't run. Since then: Jonathan Saw & Associates, Ogilvy on IBM, Dentsu Creative, Ogilvy again as Director, then BDB.